About Brisa Bridgestone

The foundations of Turkey’s industry leader company were laid in 1974 with the initiative of Sabanci Holding and its partners, and under the brand name Lassa. The establishment of Brisa dates back to 1988 with the partnership of Sabanci Holding and the world’s tyre sector leader Bridgestone Corporation, which kick started the journey of the Lassa and Bridgestone brands…
Having received the National Quality Award in 1993 we became the first Turkish company winning the European Quality Grand Award in 1996 as a result of our superior perfomance in business excellence. Today we are among Europe’s biggest top seven tyre manufacturing companies..

We add value to our business partners and customers through our products and services Celebrating the 40th anniversary of “Turkey’s tyre brand” Lassa in 2014, our company continues to pioneer the sector and add value to its customers with its main brands namely Bridgestone, Lassa, Firestone, Dayton and Kinesis tyre brands, Bandag tyre retreading brand, Energizer battery brand, together with Otopratik, Propratik, Lastigim, Lastik Vs. and Speedy signboarded sales and services points; Bridgestone Box and “lastik.com.tr” alternative sales channels; Road Help (Bridgestone Road Friend Hot Line, Lassa Road Help, Filofix), Profleet, Mobilfix and Tyre Hotel (tyre storage service) services and Brisa Academy training channel..

We manufacture tyres under our brand names Bridgestone and Lassa, for passenger cars, light commercial vehicles, buses, trucks, tractors and construction equipment all in compliance with international standards regarding the safety and quality criteria as well as import Firestone branded tractor tyres, Dayton branded passenger car tyres, Kinesis solid forklift tyres produced in Sri Lanka and Bridgestone motorcycle tyres, thus offering a total of 1.800 varieties of tyres to the market.

By aiming to provide a well balanced product portfolio to vehicle owners with both its brands our company highlights the performance and safety criteria with Bridgestone brand while emphasizing on the parameters of economy, comfortability and durability with the Lassa brand.

Our products and services are provided at approximately 1200 signboarded sales points domestically. Our Lassa branded tyres manufactured with the manual labour of Brisa workers are at the disposal of the vehicle owners in more than 60 countries and at over 120 signboarded sales points.

At the same time, automotive manufacturers like Oyak Renault, Toyota, Ford Otosan, Fiat, Honda, Mercedes Benz, BMC, Temsa, Anadolu Isuzu, Otokar, Karsan, Türk Traktör and MAN use the products of both Lassa and Bridgestone tyres as original equipment.

ACTUAL BLOG POST

 
Does Your Optimization Solution Improve Both Productivity and Compliance?

In today’s fast-paced and hypercompetitive business world, in the rush to produce goods and deliver services as quickly as possible, companies are often tripped up by thorny compliance issues.

more February 8, 2017

LATEST NEWS

 
Brisa Bridgestone, from serial transaction based to parallel process oriented planning.

Amsterdam, 13 April 2017 – Today, Brisa Bridgestone –a leader in the tire manufacturing industry in Turkey, with an annual revenue of app. Euro 500 million –celebrated the go-live of the new parallel planning solution. The new ICRON solution makes it possible to have an integrated parallel planning of the two main production processes.

more April 13, 2017

UPCOMING EVENT

 
Production Planning and Optimization Conference

ICRON is sponsoring the Production Planning and Optimization Conference, which takes place April 25th 2017 in Bursa. Beside visiting ICRON in our booth, you can also listen to the presentation of ICRON during the conference.

more April 12, 2017

* Why ICRON

A faster time-to-value than any other software on the market !

Reveal undiscovered insights across all business silos !

Leverage unlimited what-ifs to evaluate/model trade-offs !

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