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“ICRON provides a unified, powerful planning platform for Hayat Kimya. With ICRON, we are no longer planning in silos and are able to communicate and coordinate effectively. Indeed, ICRON serves as the ‘single source of truth’ in our organization and gives us the power to create integrated production plans and make business decisions that optimize our supply chain.”

About Hayat Kimya

Hayat Kimya is the world’s 5th largest branded baby diapers manufacturer and the largest tissue paper manufacturer in the Middle East, Eastern Europe and Africa. A global player in the FMCG industry, Hayat reaches millions of homes in more than 100 countries. Hayat’s home care, hygiene and tissue brands include Bingo, Test, Has, Molfix, Bebem, Molped, Joly, Evony, Papia, Familia, Teno, and Focus.

Established in 1937, Hayat Holding consists of 41 companies that operate in various industries including FMCG, port operations, construction, wood and energy. With nearly 17,000 employees around the globe, Hayat Holding offers 46 brands manufactured in 36 plants and distributed to more than 100 countries on 5 continents.

With more than 30 years of experience in the FMCG industry, Hayat Kimya is rapidly becoming a global player in the manufactures goods in hygiene, tissue and home care categories offering well established brands such as Bingo, Test, Has, Molfix, Bebem, Molped, Joly, Evony, Papia, Familia, Teno, and Focus.

Hayat Kimya’s headquarters are located in Turkey and the company has subsidiaries in Iran, Egypt, Bulgaria, Algeria, Morocco, Russia, Nigeria and Pakistan employs nearly 8,000 people today around the world. Hayat Kimya manufactures tissue, hygiene and home care products in 18 plants, and continues its international investments at full speed.

Thanks to its innovative product manufacturing and high performance in export markets, the company received “The Best R&D Center” award by the Ministry of Science, Industry and Technology in Turkey, 2015. Also, the company ranks 41st among Turkey’s largest exporters, and 47th by Istanbul Chamber of Commerce (ISO) top 500 list.

The company operates world-class production facilities in Turkey, Algeria, Iran, Egypt, Russia, Nigeria and Pakistan as well as sales and distribution networks in Morocco, Bulgaria, and Kenya. Hayat Kimya is rapidly becoming a global enterprise thanks to continuous investments in brands, human resources, and technology.

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