The foundations of Turkey’s industry leader company were laid in 1974 with the initiative of Sabanci Holding and its partners, and under the brand name Lassa. The establishment of Brisa dates back to 1988 with the partnership of Sabanci Holding and the world’s tyre sector leader Bridgestone Corporation, which kick started the journey of the Lassa and Bridgestone brands.
Having received the National Quality Award in 1993 Brisa became the first Turkish company winning the European Quality Grand Award in 1996 as a result of the superior perfomance in business excellence. Today Brisa is among Europe’s biggest top seven tyre manufacturing companies.
Brisa Bridgestone adds value to there business partners and customers through the products and services Celebrating the 40th anniversary of „Turkey’s tyre brand“ Lassa in 2014, the company continues to pioneer the sector and add value to its customers with its main brands namely Bridgestone, Lassa, Firestone, Dayton and Kinesis tyre brands, Bandag tyre retreading brand, Energizer battery brand, together with Otopratik, Propratik, Lastigim, Lastik Vs. and Speedy signboarded sales and services points; Bridgestone Box and „lastik.com.tr“ alternative sales channels; Road Help (Bridgestone Road Friend Hot Line, Lassa Road Help, Filofix), Profleet, Mobilfix and Tyre Hotel (tyre storage service) services and Brisa Academy training channel..
Brisa Bridgestone manufactures tyres under the brand names Bridgestone and Lassa, for passenger cars, light commercial vehicles, buses, trucks, tractors and construction equipment all in compliance with international standards regarding the safety and quality criteria as well as import Firestone branded tractor tyres, Dayton branded passenger car tyres, Kinesis solid forklift tyres produced in Sri Lanka and Bridgestone motorcycle tyres, thus offering a total of 1.800 varieties of tyres to the market.
By aiming to provide a well balanced product portfolio to vehicle owners with both its brands the company highlights the performance and safety criteria with Bridgestone brand while emphasizing on the parameters of economy, comfortability and durability with the Lassa brand.
Brisa Bridegstone products and services are provided at approximately 1200 signboarded sales points domestically. The Lassa branded tyres manufactured with the manual labour of Brisa workers are at the disposal of the vehicle owners in more than 60 countries and at over 120 signboarded sales points.
At the same time, automotive manufacturers like Oyak Renault, Toyota, Ford Otosan, Fiat, Honda, Mercedes Benz, BMC, Temsa, Anadolu Isuzu, Otokar, Karsan, Türk Traktör and MAN use the products of both Lassa and Bridgestone tyres as original equipment.