The shipping industry is the main artery of international trade and globalization – around 90% of total world trade is carried by ships to ports and terminals around the globe.
Thus, the fortunes of the international shipping industry rise and fall with the tides of the global economy. With the significant slowdown in China’s economic growth and trade levels over the past several years, the shipping industry has found itself in troubled waters.
Sinking market demand has led to an oversupply of vessels and an excess of port capacity, causing freight rates to fall, operating losses to mount, and competition among shipping and port operators to intensify.
To maintain commercial viability in this highly volatile and competitive industry, ports and terminals must be able to:
ICRON’s Optimized Decision Making and Supply Chain Optimization software solution provides port and terminal operators with an intelligent, integrated planning optimization platform that gives them:
With ICRON, port and terminal operators can optimize their operations and the utilization of their key assets, realize improved productivity and profitability, and rise above the challenges and competition in the international shipping industry.