The past, present, and future of supply chain optimization: An interview with A. Tamer Ünal and Jan van Doremalen (Part II)
The high tech and electronics industry is characterized by rapid and constant change – spurred by the insatiable desire from consumers for new, ever more sophisticated and cutting-edge products.
In this lightning-speed demand-driven marketplace, product life cycles are short, profit margins are slim, and supply chains are complex, customer-centric, multi-channel, and global – with products often being designed, manufactured, assembled, and distributed in different countries. Manufacturing operations – tied to customer-driven and dynamic product configurations – require coordination of a set of various in-house and outsourced activities. In addition long procurement lead times for materials supply in combination with uncertain consumer demand with much shorter response time expectations necessitates state-of-art collaboration between sales, marketing and operational decisions.
To keep pace with the speed of innovation, satisfy relentless and volatile consumer demand, and remain profitable against intense competition and price erosion in the industry, high tech and electronics manufacturers must foster collaboration, agility, and efficiency across their supply chains.
More and more high tech and electronics manufacturers are implementing automated, advanced planning and scheduling and optimization solutions to enable them to achieve alignment, agility, and optimization across their global design, production, and distribution networks, and deliver a seamless and satisfying experience for customers.
ICRON’s Optimized Decision Making and Supply Chain Optimization platform is a leading choice among high tech and electronics companies, as it gives them visibility and control over their end-to-end, multi-channel supply chain and the capability to:
