With ICRON, Turkey's largest ceramic sanitaryware manufacturer is able to optimize its production planning and order promising processes.More April 16, 2019
ICRON and Çelik Halat Expand Their Relationship With New Capacity Planning Solution
Amsterdam, The Netherlands – 23 March 2018 – ICRON, a leading provider of Optimized Decision Making and Supply Chain Optimization software solutions, today announced that it has signed a new agreement with long-term customer Çelik Halat ve Tel Sanayi A.Ş., a top global manufacturer of high carbon wire and steel wire rope, which will see the two companies expanding their existing business relationship. Under the new agreement, ICRON will provide an end-to-end, automated production planning solution for Çelik Halat that will enable Capacity Planning, Detailed Scheduling, Re-Engineering of the existing Configurator, and Data Collection from the shop floor.
This new project with Çelik Halat – which has been a customer of ICRON for nearly 20 years – aims to address the capacity planning, data collection, and detailed scheduling challenges that the manufacturer is currently facing with the implementation of two ICRON solutions: Advanced Planning & Scheduling (APS) and Capacity Planning (CP).
With this new solution, Çelik Halat will be able to ensure on-time delivery by improving its order tracking process and dynamically managing order due dates. Also, they will be capable of providing complete supply chain visibility for all stakeholders including its marketing, sales, manufacturing, and purchasing departments, enabling them to make better shipping and stock decisions and achieve optimal production levels.
With the ICRON solution, Çelik Halat will be able to generate optimal plans and improve capacity management by taking production constraints – including demand forecasts, budget, orders, and stock levels – into account, will also be able to improve the management of raw materials and inventory at both the operational and tactical levels. With the help of the new solutions Çelik Halat will have the capacity to conduct “what-if” analysis to evaluate various scenarios, foresee disruptions and bottlenecks, and determine the best production plans.
Çelik Halat Assistant General Manager Serdar Seylam who stated that they are really excited to kick off this new project with ICRON commented that: “Right after we celebrated our 50th year anniversary in the business and showed some incredible growth in the last couple of years, I strongly believe that this project will be another success story.”
Çelik Halat Special Production and Planning Coordinator Serdar Taner and Planning Group Manager İsmail Yıldırım continued: “Based on the relationship we have had with them for almost 20 years, we have full confidence in ICRON, and trust them to provide us with the best possible solution to overcome the challenges we are facing in our production processes. They have always helped us to achieve optimal production performance and bottom-line results.”
Kerem Seçilmiş, ICRON’s Sales Director, remarked: ‘‘It is my pleasure to announce the extension and expansion of our nearly two-decade partnership with Çelik Halat. At ICRON, our mission is to help customers control and optimize their end-to-end supply chain operations through the use of our integrated advanced planning and optimization software. We have been working with Çelik Halat for a long time, which is another example for how sustainable relationships we have with our clients, and we have always achieved great results together. I am confident that with this new project Çelik Halat will be able to provide even better customer satisfaction and generate increased sales revenue.”
About Çelik Halat
Being a leader in its sector, Çelik Halat ve Tel Sanayi A.Ş. was established in 1962 to supply high carbon wire and steel wire rope need of our country and started production in 1968. It went public in 1986, and in 1997, a majority of the company’s shares was owned by the Dogan Group. After that, Çelik Halat ve Tel Sanayi A.Ş. entered into a high-growth period. Today, our products are produced in compliance with international standards and many of them are exported all over the world. Our initial yearly production capacity was 4,500 tons and we started production with steel wire ropes, galvanized wire and spring wires. Subsequently, bead wire and pre-stressed concrete strand were added into out product portfolio. We expect our growth trend to continue in coming years with numerous new investments on the horizon.
Our steel wire rope that has an exclusive place in our product range (the company is named after it) has deservedly gained specialty of a reliable brand sought for years not only in domestic market but also abroad for its high quality and performance. As a consequence of this, all our ropes are produced with a red strand (all ropes in domestic market) in order to be easily differentiated by our customers, and as an additional guarantee, an identification green colored tape is placed in the ropes. Apart from that, all our ropes are awarded by a certified quality certificate.
Our products are exported to more than 40 countries including the USA, Canada, Holland, Romania, Serbia, Spain, Italy and other European Countries, as well as Turkmenistan, Azerbaijan and other Turkic Republics.
Every company’s decision making, planning and supply chain optimization problems are uniquely complex and challenging, but there is a single, simple solution: ICRON. ICRON’s algorithm-based, optimized decision making platform is capable of delivering total integration and optimization throughout any enterprise and driving greater operational efficiency, business agility and profitability. Developed in 1992 and proven through scores of successful implementations in some of the world’s largest corporations, ICRON possesses the power and flexibility to provide a complete, customized planning optimization solution for any company – regardless of the size or complexity of your organization.
Even if your business is facing numerous planning and supply chain challenges, ICRON has the capacity to handle multiple decision making processes simultaneously and to enable uniform and unified optimization of all of these separate processes – thereby avoiding sub-optimization and eliminating the need for multiple optimization solutions. No matter which stage of any Supply Chain Optimization Maturity Model your business falls into, ICRON’s scalable platform will provide a 100% fit for your company’s needs at its current state of development, and the pricing of the software will be determined accordingly. And as your business grows and matures, ICRON will expand its deployment, gradually offering more features to meet your company’s increasingly sophisticated requirements. This maturity benefits-based pricing model is designed to continuously deliver optimal value and ROI. ICRON’s groundbreaking Optimized Decision Making platform will serve as the single solution for all of your planning and supply chain problems. ICRON will transform your business, empowering you with the capability to visualize, synchronize, and optimize your end-to-end supply chain operations.
For more information:
Alfred den Besten
VP Global Marketing